Understanding, organizing, and validating data directly affects the accuracy of stories. New tools make cleaning accessible ...

Enterprises that wish to remain relevant in their respective markets are embracing big data, including its benefits and challenges. Data integration plays a key role in big data as it allows ...

Is Excel's Clean Data button the ultimate time-saver for messy spreadsheets? Find out how it works, its quirks, and how it compares to Power Query ...

Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Data science has become an important catalyst for innovation. With this, businesses can ...

In the digital world, companies often have data stored across multiple platforms and systems. They must then be able to successfully integrate and analyze this data if they want to make informed ...

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom, the connected data and technology foundation for the world’s leading brands, today announced it has won the Best Marketing Insights Platform award in the 8th ...

The first-of-its-kind collaboration is a boon for brands and retailers, enhancing Novi’s AI models, streamlining certifications and badging, and more easily identifying revenue opportunities for ...

Omincom's media services division Omnicom Media Group (OMG) will be the first agency to integrate with the NBCUniversal Audience Insight Hub, per details emailed to Marketing Dive. The Audience ...

My kingdom for an independent third-party administrator. Although The Trade Desk is still seeking an entity to fulfill the admin role for Unified ID 2.0, it continues to strike partnerships to support ...