Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...

A target market customer profile identifies the customer most likely to buy your product or service. While some companies create products around a customer profile, others identify the customer ...

I’m a huge proponent of Simon Sinek’s Golden Circle and the idea of starting with “why?” Why are you in business? Why did you decide to take a leap and start your own company? After starting with “why ...

When a business is trying to sell a product or a service, it must have a target market. Who are the people that are most likely to buy? Knowing this helps narrow your audience so that you can be more ...

Companies are still approaching CX with siloed, channel-based strategies, resulting in disjointed experiences for customers. Companies are still approaching customer experience with siloed, ...

Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. Historically, many companies used customer service surveys to ...