Digital channels give organizations an opportunity to personalize the journey of their customers using the insights gained from this mutual data exchange. Customer service and support (CSS) leaders ...

UJET, a leader in AI-powered contact center innovation, today announced the acquisition of Spiral, a conversational analytics ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets ...

As companies travel through the various stages of digital transformation, this enterprise-wide push invariably seeks to improve focus on the customer, especially by personalizing their experience with ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

In today’s connected world, information is everything. Data has become the currency of modern business, and companies that ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

Peter Drucker, the universally known management expert, is credited for observing that “culture eats strategy for breakfast,” the powerful reminder that organizational success hinges more on people ...

Customer engagement platform Emplifi has released a tool that it says provides customer data in an accessible format. The new solution -- Unified Analytics -- aggregates, analyzes and presents ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP. Billed as the industry’s first ...