He cited Navan Inc., maker of enterprise-oriented travel management software. The firm recently unveiled analytics features ...

Customer retention is pivotal for sustained business growth and profitability. While gaining new customers is crucial, retaining them is often more beneficial and cost-effective. Incorporating causal ...

Taking a look at how marketers can unlock the power of data analysis using traditional tabular software and data languages. Marketers would like to unlock the power of data — but with so many ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Business analysts are running into the limits of BI tools and looking for ways to do more advanced analytics. Python is the way forward. With data more critical than ever to companies’ success, Python ...

Using analytics to better understand customer satisfaction, profitability, retention and churn while increasing cross-sell and up-sell are the most dominant uses of cloud-based analytics today.

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...