In the healthcare landscape, data is the new currency. It empowers medical professionals, administrators and policymakers, providing them with a wealth of information, from patient records and ...

Keen IO announced today that it’s open-sourcing one of its key features. The company allows customers to create their own analytics tools without having to develop the infrastructure from scratch. As ...

NEW YORK--(BUSINESS WIRE)--MikMak, the global software company that helps the world’s leading brands grow commerce-first, today announced a series of product enhancements to its leading eCommerce ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

There are lots of analytics services out there, but what if they don’t give you the exact information that you’re looking for? Well, you could build your own system from the ground up — or you could ...

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom ...

If you’ve seen Fight Club, you probably remember the scene when Brad Pitt’s character says, “You are not special. You’re not a beautiful and unique snowflake.” As hard as that may be for many of us to ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.

[MAY 29, 2002] - Custom development of analytic applications is required for a data warehouse to provide business information to users in ways that they can understand and use, suggested Clay Young, ...

As games continue to grow, naturally more and more of us become fascinated with detailed data that help drive the industry and the hottest games around. Specifically, the convenience of having access ...