In today’s visually driven digital world, standing out from the crowd requires more than the typical imagery marketers and advertisers relied upon in the past. To captivate audiences and make a ...

Would you consider the visual aspects of advertising as a form of media based art? Arguably, advertising is a form of artistic expression incorporating the seven visual elements of art. Although the ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...

Graphic elements add texture, movement and dimension to the William & Mary brand. Inspired by the campus environment and the institution’s enduring sense of place, these visuals provide creative ...

We'll explore essential components of creative writing-character, plot, point of view, setting, theme, and more-and bring that writing into your visual practice. Not only will you learn to write ...