In search engine optimization (SEO), link-building is the process of acquiring links from other websites to your own, called backlinks. When these backlinks come from high-quality and reputable sites, ...

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Backlinks were once the lifeblood of SEO. While they’re no longer the biggest ranking factor, they still matter—and having the wrong types of backlinks can disrupt your other SEO efforts. This guide ...

Referring domains matter more than total backlink counts because search engines value links from diverse websites over multiple links from the same sources Link velocity tracking prevents sudden ...

Backlinks are the most needed and most misunderstood tactic used by marketers today. The biggest mistake being made by marketers is thinking of these inbound links as commodity items and focusing on ...