Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create ...

(Ad) Planning and implementing can be daunting if you're unfamiliar with display advertising. But have no fear because we will discuss the ins and outs of display ads and uncover three common myths ...

Tired of manually weeding through placement reports to exclude inappropriate websites and apps from your display campaigns? So was Dave Rigotti. He’s built a tool called ExclusionSites.com. And it’s ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

In 2013, my startup raised almost $600,000 in a highly successful crowdfunding campaign. People have asked me why we were successful. Was it the idea itself? Was it the timing? To this day, I believe ...

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising ...

Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be ...

Yahoo Inc. launched a much-anticipated upgrade to its online advertising system Wednesday as it tries to bring to graphical display ads some of the innovations that powered Google Inc.'s rapid rise in ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

If there’s a case to be made for Nielsen, it’s the fact that it got every single agency and TV advertiser aligned on how to measure a TV campaign. In the good old days, Nielsen ensured there was order ...