Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create ...

Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be ...

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising ...

Yahoo Inc. launched a much-anticipated upgrade to its online advertising system Wednesday as it tries to bring to graphical display ads some of the innovations that powered Google Inc.'s rapid rise in ...

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...