One of the most important steps in desiging a database is establishing the data model. Part one of a two-part article describes how to create a logical model.

Data modeling, at its core, is the process of transforming raw data into meaningful insights. It involves creating representations of a database’s structure and organization. These models are ...

Excel's Data Model feature allows you to build relationships between data sets for easier reporting. Here's how to use it to make data analysis easier.

Beyond collecting data such as KPIs and clicks, brands should build a media data model to build better data insights. Here are the benefits of doing so.

The demo, which is based on a sample of airport data, shows how Malloy enables the user to create a new data model or shape an existing one as they’re defining data relationships, writing queries, and ...

Data analytics have either been centralized or decentralized. Data mesh tried to fix that. The hub-and-spoke model goes further.

Over the past decade, firms have taken the plunge to become data driven. They have amassed data, invested in technologies, and paid handsomely for analytical talent. Yet for many, a strong, data ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it.