take me out to the crowd. After 125 years of crackerjack taking the spotlight, Frito lay announced this week its unveiling new characters to promote women in sports. They're gonna start showing off ...

The company is launching the “I Am Cracker Jill Award” to fund the ambitions of nine selected female athletes, and will feature one winner on special-edition Cracker Jill bags. Cracker Jack is teaming ...