This is do-or-die season for pecan growers, when trees become ripe for the shaking and shoppers’ thoughts turn to pies and candies. Like Black Friday for retailers, November is showtime for growers.

FORT WORTH, Texas (AP) — The humble pecan is being rebranded as more than just pie. Pecan growers and suppliers are hoping to sell U.S. consumers on the virtues of North America's only native nut as a ...

Walking into Valley View Pecan Company, the smell of fresh-cracked pecans and homemade candies evoke a scrumdiddlyumptious thought of what it would be like to enter Willy Wonka’s candy factory.

FORT WORTH -- The humble pecan is being rebranded as more than just pie. Pecan growers and suppliers are hoping to sell U.S. consumers on the virtues of North America's only native nut as a hedge ...

Pecan trees, although not native, can grow to become prosperous should we take the proper steps to nurture the tree. Here are ...

Brothers Bill and David Summers of Golden Kernel Pecan Co. in Cameron were recognized this year for their contributions to the National Pecan Shellers Association and the pecan industry. Their story ...

Nov. 7—Pecans are not only good for humans, they are delicious, and Oklahoma's wholesale pecan industry generates $23 million a year. Daryl Johnson, who owns Johnson Nutty Acres, harvests pecans from ...