Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Khadija Khartit is a strategy, investment, and funding expert, and an educator of fintech and strategic finance ...

Beginning inventory refers to the total value of the inventory an organization holds at the start of an accounting period. Beginning inventory does not appear in the balance sheet as organizations ...

Google Ads announced that advertisers will now have more control over smart bidding with conversion value rules. Conversion value rules will adjust the value of a given conversion, based upon factors ...

Google Ads announced Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value bid strategies. So Maximize conversions will have an optional target CPA and ...

One of the key tenets of retail is to turn your inventory as quickly as possible. In some cases, it's better to sell items at breakeven or a loss so that you can use that money to buy new inventory ...

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer ...