Excel can convert currency given the right tools. While there are dozens of currency conversion websites or other conversion tools that you can use online or purchase, they work best for looking up ...

I am a fan of Conversion Rate tracking. Composed of two basic retail measurements, sales dollars and shopper count, the ratio between these two measures can speak volumes about the performance of a ...

Let’s face it: no one likes digging through their analytics to figure out their conversion rate. I know this because a lot of companies I meet with sheepishly tell me that they don’t know their ...

Opinions expressed by Entrepreneur contributors are their own. A universal business message spanning all industries is their desire for website visitors to take action. It doesn’t matter how that ...