Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

Necessity – and signal loss – is the mother of invention. Without ready access to device IDs and other identifiers, it gets a lot more difficult to measure ad effectiveness and tie conversions to ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...

Invoca, the leader in revenue execution, today announced a new no-code integration with The Trade Desk, a leading global advertising technology company. Invoca is now named as a partner on The Trade ...

Nextdoor, a neighborhood network provider, has launched Conversion API (CAPI) to help companies maximize ad performance, both online and offline. Nextdoor's new Conversion API will expand and improve ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy. LinkedIn introduced two new features aimed at helping marketers ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...