Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Paramount Australia has completed its contextual advertising suite with the launch of Own the Moment and Contextual Ads in ...

Founder and CEO of Mason Interactive, an award-winning performance marketing agency with locations in New York and Charlotte, NC. “The big ad-tech companies know how to sell ads without damaging ...

Although current AI tools bring us to an incredibly impressive point, without contextual intelligence, they fall short in ...

We’ve all heard the saying that content is king. But is it really? If content marketing was simple, everybody would get it right. How many other brands do you know that has a huge active social media ...

The AI company Anthropic, which was founded in 2021 by former OpenAI employees, has developed the Model Context Protocol (MCP) with the aim of standardizing communication between Large Language Models ...

Large language models (LLMs) like OpenAI’s GPT-4 are powerful, paradigm-shifting tools that promise to upend industries. But they suffer from limitations that make them less attractive to enterprise ...