Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Paramount Australia has completed its contextual advertising suite with the launch of Own the Moment and Contextual Ads in ...

Although current AI tools bring us to an incredibly impressive point, without contextual intelligence, they fall short in ...

Katharine Beer is a writer, editor, and archivist based in New York. She has a broad range of experience in research and writing, having covered subjects as diverse as the history of New York City's ...

Context is the circumstances in which a text is written and also the circumstances in which the text is read. Context can play an important role in understanding fictional texts. Historical, social, ...