Contextual targeting vendor Peer39 is capitalizing on the craze for all things cookieless with the rollout of a contextual data marketplace that aggregates data from atypical sources to apply against ...
Once the data is collected, Celonis enriches it with business context to create a digital twin of an enterprise’s business ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. To understand the new data requirements for B2B generative AI (GenAI) use cases—and the ...
Simon AI acts as a marketer's data and execution team, uncovering hidden signals, activating real-world context, and accelerating high-performing launches that elevate customer experiences ...
Vinay Goel is CEO of Wald.ai. He was the Chief Digital Officer at JLL and led products at companies like Google, CheckPoint and Webroot. Many companies have implemented conversational assistants.
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Contextual Signals Win as Data Accelerates Marketing
Relevance and fresh context are now baseline in digital advertising, and ad-weary consumers decide which messages earn their attention. During an ADWEEK House Cannes Lions Group Chat co-hosted with ...
Opinions expressed by Entrepreneur contributors are their own. Advertising has come a long way in the last few decades. With the rise of digital marketing, advertisers have access to more data about ...
NRT serves over 800 casinos in North America alone and all 25 of the world’s 25 largest casino properties. The partnership gives Context Networks immediate access to NRT’s unparalleled distribution ...
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