Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. If you’re a B2B marketer looking for more leads and sales, ...

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...