Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

PaperShare recently launched Actionable Content Analytics, a tool that gathers data for marketers so they know how a piece of content performed across all channels. “By putting content at the center ...

Contently, a content marketing solutions provider, announced the launch of its Document Analytics solution. The company said the new solution is designed to help marketers track engagement of ...

CHICAGO, April 9, 2019 /PRNewswire/ -- Syndigo, a Chicago-based portfolio company of The Jordan Company ("TJC"), announced today that it has acquired San Francisco-based Content Analytics, an industry ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

IBM Business Analytics Enterprise and Content Hub optimize and unify analytics projects Your email has been sent Earlier this quarter, IBM released Business Analytics Enterprise to meet the demands of ...