Businesses and consumers use different decision-making processes when buying goods and services, with businesses using more planning and guidelines and consumers often acting on impulse. Understanding ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

As a small-business owner, a key to marketing your goods is to place yourself in your customers' shoes and perceive purchasing your products from their points of view. Understanding your customers' ...

Bloomberg Radio host Barry Ritholtz speaks with Peter Atwater, president of Financial Insyghts and an adjunct professor at William & Mary and the University of Delaware. He studies the impact of ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

I’m sure you all agree that all decisions are not the same, with some being strategic for your future, and others required due to daily operational crises. For some, data collection and analysis is ...

Decisions-by-committee are inherently problematic. They are often dominated by the loudest voice in the room, resulting in unclear authority and prolonged debates that delay resolutions. And worst of ...

What Is a Financial Decision-Making Process? The financial decision-making process refers to the series of steps that individuals or businesses undertake to identify, evaluate, and select among ...