An insight into the economic aspects of consumer behavior allows small businesses to leverage limited marketing resources by improving predictions of how consumers will react to marketing strategies.

As the Trump administration’s tariff policies take shape in early 2025, an undercurrent of caution is flowing through American consumer behavior. Economic analysts are observing measurable shifts in ...

On September 19, 2019, the Consumer Financial Protection Bureau (Bureau) hosted the second in a series of scheduled symposia. After the first symposium, we evaluated the panel discussions that focused ...

Retail traffic has remained unpredictable, mirroring economic uncertainty and consumer price sensitivity. Consumer behaviors ...

Holiday shoppers are expected to take a conservative approach to spending over the next two months, according to the latest ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. In 2022, consumers were beset by competing forces. High ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Similar to the U.S. Bureau of Economic Analysis' published indices, the Numerator CPI tracks price changes over time and captures how consumer buying behavior evolves alongside them. The data cover ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Opinions expressed by Entrepreneur contributors are their own. Startups are synonymous with innovation. In this fiercely competitive market, they must constantly come up with innovative ideas. However ...