An insight into the economic aspects of consumer behavior allows small businesses to leverage limited marketing resources by improving predictions of how consumers will react to marketing strategies.

As the Trump administration’s tariff policies take shape in early 2025, an undercurrent of caution is flowing through American consumer behavior. Economic analysts are observing measurable shifts in ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

On September 19, 2019, the Consumer Financial Protection Bureau (Bureau) hosted the second in a series of scheduled symposia. After the first symposium, we evaluated the panel discussions that focused ...

Similar to the U.S. Bureau of Economic Analysis' published indices, the Numerator CPI tracks price changes over time and captures how consumer buying behavior evolves alongside them. The data cover ...

The latest readings on consumer sentiment are sounding alarms across the financial world. While hard data on the economy can be negative, only when consumer optimism drops do we see a decrease in ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Studies show that flexing one’s muscles may help fight off—or possibly cause—wasteful impulse purchases, and other weird money findings. Here’s a roundup of some recent quirky research findings: For a ...

Companies and marketers are in uncharted waters. The coming COVID-19 recession is something we haven’t seen since the Great Depression. With 16 million unemployed in just 2 weeks, and an almost ...