Procon-SP will host next Monday (17), from 2:00 p.m. to 3:30 p.m., the lecture “Online Gaming and Betting”, aimed at ...

Travel Vision 2010: Understanding Consumer Behaviour is the subject of an industry lecture to be held in London next month. TravelMole is acting as official media partner for the event being held at ...

A Canadian evolutionary economist and marketing professor is scheduled to give a free lecture on consumer behavior and evolution at the University of Alabama on Thursday. Gad Saad of Concordia ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

We sat down with Ipek, who took MG103: Consumer Behaviour: Behavioural Fundamentals for Marketing and Management in 2023, to hear about her experience of the course. Why did you decide to attend LSE ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

Businesses use past, present and (potentially) future consumer behavior to develop product, pricing, distribution and messaging strategies – all four elements of the "Four Ps" of the marketing mix: ...

Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter ...