“It’s not surprising that in these studies people conformed, because…they’re being pulled in two directions, it’s authority, they might get in trouble or they want to be what’s called socially ...

The past contains lot of objectionable experiments. There was the famous Milgram Experiment, in which participants were made to believe that they were murdering someone. There was the Stanford Prison ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

Humans are not alone in their desire to conform to cultural norms, according to new study findings that confirm, for the first time, chimpanzees share the same conformist tendencies. Researchers, in ...

Psychological experiments are a great way to gain insights into human behaviour. While many have been repeated, some cannot ...

This is a preview. Log in through your library . Abstract Based on situated identity theory, which postulates that behaviors are enacted in order to claim particular identities, it was hypothesized ...