Michael Porter’s model of the Five Forces for Competitive Strategy provides a powerful framework for analyzing competitive pressures within industries. Although it serves as a centerpiece for business ...

Last week, the chief of space operations publicly released a white paper he has been talking about for the past year. Gen. Chance Saltzman’s paper comes with a bold title, “Competitive Endurance: A ...

Best practice dictates that you should diagnose and develop positioning through four critical lenses: category, customer, competition and company capabilities. Most businesses understand that ...