A century after Erwin Schrödinger sketched out a bold vision for how we perceive color, scientists have finally filled in the missing pieces. A Los Alamos team used advanced geometry to show that hue, ...

Pantone's color of the year for 2026 is Cloud Dancer, a 'billowy white' that is meant to bring calm to a chaotic world ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' I want ...

Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

Writing in his latest Power On newsletter, Bloomberg’s Mark Gurman says the iPhone 18 Pro and 18 Pro Max could come in a “deep red.” He says that “the new flagship color” is indeed in testing “as of ...

Whether you’re wondering what color to paint the office, or you’re looking to redesign your retail space, the colors you choose can increase your chance of reaching your goals. Color greatly ...

A person’s eye color depends on how much of a pigment called melanin is stored in the front layers of the iris, the structure surrounding the pupil. Specialized cells called melanocytes produce the ...