In 2023, cold emailing is still the best B2B sales channel - as long as you know how to approach it properly. Cold emailing, a commonly used subset of email marketing campaigns, is the practice of ...

Spam and value-driven outreach may look similar at first glance, but the intent and precision behind them are completely ...

In the process of launching an email marketing campaign, you might face a variety of problems that even a mail tester cannot cope with. One of them is dealing with cold email delivery. Cold email ...

Insider spoke with freelancers and business owners about emailing brands they want to work with. They broke down their top strategies for approaching prospective clients. The freelancers shared the ...

You’ve sent 37 cold emails this week and watched your inbox stay painfully quiet. One founder friend claims she books ...

Andrew Yeung is a former Meta and Google employee known for his extensive tech network. He says sending cold emails weekly expanded his network and secured high-profile job opportunities. His cold ...

Cold emailing is easy to dislike (both as the sender and recipient) and to mess up. But mastering the art of sending a successful cold email can be thrilling. Few things are as satisfying as knowing ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

As artists, we are in charge of our own career destinies and as such, sometimes one has to pound the pavement in order to advance in the industry. Any good business person uses "the cold call" to his ...

Stephanie Rich is Head of Platform at Bread and Butter Ventures, which accepts cold pitches. She shares an example email that's effective because it's short, customized, and eye-catching. Omitting ...