Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. If you’re anything like me, your phone rings all day with ...

In an era dominated by chatbots, automated sequences and AI-generated copy, an unlikely contender is reclaiming its throne in B2B sales: the humble telephone. Cold calling, once dismissed as archaic ...