Behavioural finance challenges the long-held assumption that investors are consistently rational. Decades of research now ...

MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...

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Got cognitive dissonance? Simply move the goal posts of what you see as fair and reasonable. Source: Neil Daftary/Unsplash Cognitive dissonance theory posits that individuals experience mental ...

Kim M Caudwell does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

"We can be blind to the obvious, and we are also blind to our blindness." –Daniel Kahneman Cognitive dissonance, a psychological phenomenon first identified by Leon Festinger in 1957, refers to the ...