Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.
The Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) have teamed to generate widespread industry adoption of Ad-ID and ...
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Code suggests OpenAI is prepping ads inside ChatGPT
OpenAI’s flagship chatbot has so far been one of the few blockbuster consumer apps that does not shove marketing into every spare pixel, but that era looks increasingly fragile. Code fragments, leaked ...
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