After years of being decked out in monochromatic stripes, the bar code is going color. The bar code has already undergone some changes. Though the standard, striped variety is still ubiquitous on ...

What do you get if you cross a mobile phone camera with a marketing campaign? An unstoppable direct response mechanism, of course. Mobile devices are an essential part of everyday life. British ...

Tomorrow marks the 35th anniversary of the first time a laser scanner was used to “read” a bar code, according to Motorola Inc. The company has a few of the pertinent facts from that day, including ...

RFID is not necessarily “better” than bar codes. The two are different technologies and have different applications, which sometimes overlap. The big difference between the two is bar codes are ...

Bar codes are traded all over the world among companies and the codes are not a conclusive way to determine a product’s country of origin. Bar code prefixes are assigned based on the location of the ...

The Food and Drug Administration, after a year of deliberation (see story), issued a final ruling yesterday that requires pharmaceutical companies to apply bar codes to thousands of prescription and ...

They look like pixelated puzzles, or maybe a printing error. But the indecipherable ink squares hold the promise of a new form of mobile information delivery that ...

LAWRENCEVILLE, N.J. - Wal-Mart Stores last week was scheduled to launch the largest test to date to determine whether produce items can be bar-coded and scanned at the POS. Loblaw Cos., Toronto, is ...