Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to sister publication Marketing Dive.

Extending its brand into the metaverse, West Elm has launched West Elm Home Design, a virtual environment within the international gaming platform Roblox, the retailer announced on Tuesday. The online ...

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...