Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for ...

Despite numerous advances in technology and computer capabilities, automakers still use clay models during the design process ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

Depending on who you ask, talking about car companies making clay models during the designing process will elicit either an "I'm sorry, what?" or "Well of course." Sculpting facsimiles of in-progress ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: clay. Every ...

In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers’ design studios: full-size clay models. For 80 years, clay modelers have used their hands and tools to ...

Justin Cupler has been a member of the TopSpeed team since 2012. Justin's love for cars started back when he was just five years old, helping his dad work on his 1957 Chevy Bell Air and then his 1966 ...

Honda has decided to collab with an Italian company in the business of 3D printing – and the machines work almost exclusively with clay. Let’s talk about it. Amidst all this, Honda continues to putter ...

Auburn Hills — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: full-size clay models. For 80 years, clay modelers have used their ...

WARREN, Mich. — Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: ...

AUBURN HILLS, Mich. — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: Full-size clay models. For 80 years, clay modelers have used ...