Spot and Tubular data show prescription immunology brands continued to dominate TV, while seasonal OTC brands found scale on ...

Claritin is teaming up with "American Idol" judge Kara DioGuardi to share her story and encourage others to do the same for a chance at stardom in an online commercial. The allergy manufacturer wants ...

What’s in a name? A lot, especially if you’ve already got solid brand equity in a crowded market. And so Bayer’s new nasal allergy OTC drug ClariSpray is taking two syllables--and possibly name ...

A Claritin ad aired in 1996 before regulatory changes made drug spots on television more common — and before the allergy medication became available over-the-counter. At the time, the Claritin ad ...