Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

Fans can score free Chipotle via the brand's interactive Halloween experience in the metaverse and get a $5 entrée with a digital-only promo code from 5 pm to close local time on October 31 ...

Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is meant ...

Chipotle is celebrating Cinco de Mayo bigger than ever before with five days of real food offers On Cinco de Mayo, Chipotle's new "Ingredient Quest" gaming experience will task fans with finding and ...

This marks the 25th year for the chain’s annual promotion, which rewards costumed guests with a discount in-store ...

UPDATE: A day into Chipotle's contest on Roblox, users had trouble accessing the Roblox platform, Chipotle tweeted Friday. Roblox said at 6:36 p.m. ET Friday that it was making progress on the outage.

Roblox's latest collaboration is quite different from the previous ones, and fans have some interesting stuff to look forward to. In the past few months, we have witnessed a range of collaborations ...

Chipotle Mexican Grill is going back into the metaverse to give away free burritos. Starting on National Burrito Day – Thursday, April 7 – the fast-casual chain is launching the Chipotle Burrito ...

Chipotle’s fan-favorite Boorito deal is returning just in time to celebrate Halloween — and there are two ways to score freebies and deals. To pay tribute to Boorito’s 21st anniversary in 2021, the ...