GK Cheer, a brand of Reading-based Elite Sportswear LP, has merged with San Diego-based Victory Team Apparel, a distributor of sideline cheerleading gear. Victory Team Apparel will complement Elite’s ...

Nfinity's cheer backpack collection includes the stylish sparkle backpacks, which come with a sparkling exterior, padded straps, and several compartments that enable athletes to organize and transport ...

DALLAS, March 20, 2025 /PRNewswire/ -- Rebel Athletic, the global leader in couture Allstar and cheerleading apparel, is excited to announce a strategic minority investment from Main Post Partners, a ...

A story posted on Inc.com by Leigh Buchanan spotlighted a topic you'd expect to stay on the media sidelines: the competitive business of cheerleading apparel. Her narrative presented the difficulty ...

This post originally appeared on Inc.. The audience at Cheerleading Worlds 2013 expected pyrotechnics from the Cheer Athletics Panthers. Lithe and powerful as their mascot, the team of 36 teenage ...