Yesterday I wrote about Google's new AdWords Search Funnels, a new reporting section in AdWords that helps advertisers know about the keywords that get no credit for conversions, until now that is.

It's important to know what people are searching for and why. Check out these tools to help target keywords easily and understand users better. As thought-provoking and enjoyable as keyword research ...

Google AdWords Product Manager, Jon Diorio, shared a tip - which he doesn't do every day - on Google+ about pausing your keywords. He said that before you pause your low converting keywords, make sure ...