First of all, the iPhone SE needs to change the iPhone. Apple saw its global market share in the smartphone market fall by five percent in the last quarter of 2024. Given this is directly after the ...

Apple is rumored to follow a new dual-launch strategy, which could then split Android flagship launches as everyone tries to ...

Even if you manage to ditch your iPhone, Apple’s hooks are still there. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology writer and the author of Tech Fix, a column about the ...

Major tremors in the iPhone rumorsphere last week, with the news that Apple is planning a name change for the next version of the iPhone SE. Goodbye, iPhone SE; hello, iPhone 16E. Here at Macworld our ...

Transferring your eSIM between an iPhone and Android device could soon become much easier. Lines of string were spotted in the latest Android 16 beta that suggests a new feature to transfer eSIMs ...

A new report from Consumer Intelligence Research Partners (CIRP) says in the past five years, the percentage of iPhone buyers who switched from Android to iPhone has ranged from 11-15%. In the past 12 ...

Android users are more likely to switch to iPhone than fans of Apple's OS are to go over to Google's. Photo: Ed Hardy/Cult of Mac The percentage of iPhone buyers in the U.S. whose last device was an ...

Apple didn't simply change the expected iPhone SE 4 name to iPhone 16e — they're distinct product lines and all the data points to a strategy shift. So no, Apple didn't just introduce an iPhone SE 4 ...