Customer Lifetime Value helps a business understand the average value of a customer over the lifetime of their spending with the business. Knowing the terminology is an important aspect of running a ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Attracting and retaining the highest value customers is important, but accurately calculating CLTV is trickier than it may seem. A customer’s lifetime value is more important for an organization than ...

Every business must understand how much profit comes from sales. The key financial aim for any company is for income to be greater than costs or expenses. This yearly goal applies whether you’re a ...

The metric of customer lifetime value (CLV) has been put to great use by major brands like Disney and Amazon. With a deep well of first-party data and a team of data scientists, they can predict how ...

Not sure what your customers are worth? Calculate their customer lifetime value. Every business understands that their customers are worth something. They are worth the revenue they generate and the ...

The notion of firing customers—or at least letting them walk away without a fight—goes against every entrepreneurial instinct, not to mention some basic accounting principles. Yet as your organization ...

In theory, we all know that long-term customers are far more valuable than leads or even freshly minted activations. Yet when the rubber meets the road, marketers time and time again focus on ...

Opinions expressed by Entrepreneur contributors are their own. Like everything good in the world, customers have value. And while their value as people is immeasurable, their value as customers can be ...

Everyone's favorite (or, at least by market size, most everyone's favorite) coffee chain gets a shout out via Fast Company for its CLV calculations. As always, the devil's in the details -- in this ...

In order to identify the most loyal customers, retailers can calculate customer lifetime value (CLV), or the overall profit a business makes from a specific shopper. In doing so, retailers can ...