When growth pressure hits, founders often default to hiring a CMO to drive demand, a funding lead to chase capital, or a CRO ...

While reports of the CMO’s demise may be exaggerated, it’s increasingly evident that marketing is most effective when integrated across the entire business. The Fast Company Executive Board is a ...

I am lucky enough to have worked for companies that ranged from corporate giants like Uber and Coinbase to smaller startups that were run out of private residences in Silicon Valley. One of the ...

Understanding the role of the chief restructuring officer has never been more important. Here’s what a CRO can and cannot do. In recent years, chief restructuring officers (CROs) have increasingly ...

Edwards also noted the shift towards adaptive trial designs and the benefits of staying with the same CRO for continuity.