CRM in education is often discussed in terms of solutions to drive student recruitment, retention, and fundraising (see this month's Market Focus: Education). What many have missed, however, is the ...

Embracing the reality that CRM's growth isn't just another marketplace fad, an escalating number of established universities are successfully launching CRM courses within their master's, executive, or ...

What is a CRM system? CRM software is a sales and marketing platform that houses and tracks all lead and client information for a business. These solutions are meant to help manage entire sales ...

Salesforce and HubSpot are two of the most popular customer relationship management systems (CRM) giants, each promising the ...