Google Analytics Limitations Google Analytics provides SEO/PPC conversion numbers but has inaccurate tracking of clicks as calls, and there is no context for inbound calls.

Improve your Google Ads tracking accuracy by implementing offline conversion tracking to account for CRM data, phone calls, and store visits.

When a customer views your ads — or clicks through them to your website — the phone number they see is a Google forwarding number.

Google has posted an update that says it may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google said this currently only applies if you ...

Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods.