Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.
Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...
Yardbarker on MSN
'Lego Smart Play' offers incredible value in addition to innovative fun, shares the Lego Group
At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...
A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...
LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...
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