In LEGO's new Star Wars Smart Play sets, the designers merged their traditional brick builds with interactive media. These new sets are motion sensitive and color sensitive, and they respond to a ...

Launched at CES 2026 and on sale now, the LEGO® SMART Play™ sets and the SMART Brick were developed by the LEGO Group’s Creative Play Lab team to extend the LEGO experience while ensuring that the ...

International LEGO Day is here – and what better excuse then to treat yourself to a brand new LEGO set? What is International LEGO Day? Yes, there seems to be a day for everything now, but 28 January ...

LEGO BRICKS AND SOLVANG? Talk about a perfect picturesque pairing, thanks to the LEGO's Denmark roots and the historical hamlet's billing as the place to bask in Danish delights while visiting ...

Which LEGO Technic sets are best? LEGO Technic sets are geared more for adolescents and adults than kids. Although some bricks may be involved, LEGO Technic sets are made from gears, wheels, axles and ...

Bricks and pieces.

In the end, this is more a neat oddity than a new way to play. LEGO prides itself on its worksmanship, and it has successfully persuaded the general public that quality and consistency justify expense ...

International LEGO Day is here – and what better excuse then to treat yourself to a brand new LEGO set? What is International LEGO Day? Yes, there seems to be a day for everything now, but 28 January ...