As 19-year-old bull-riding star John Crimber tightens his grip atop a 1-ton bull waiting for the steel gate to open, the last voice he is likely to hear is from the man he calls “pai,” Portuguese for ...

he bull riders bow their heads in prayer before climbing into the chutes, because when death is potentially eight seconds away, a prayer can’t hurt. Each rider knows someone who has lost his life on a ...

Contest organizer Joana Bueno says that in Brazil, bull riding is bigger than soccer. “We have the story of some very poor cowboys coming here from Brazil with nothing and then winning millions of ...

Most of the time, there’s lots of drama on the last day of the Professional Bull Riders World Finals. That’s because the world’s leading bull riding association awards a $1 million bonus to the year’s ...