Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

Learn how to boost online sales, maximize PR-driven SEO and connect your marketing channels for lasting brand success.

From Taco Bell’s ice cream taco with Salt & Straw to a whole lot of hot sauce partnerships, collabs dominated the LTO and CPG ...

The Association of National Advertisers (ANA) has just announced its annual Word of the Year, and for the first time, two ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet ...

Here are Insider's 2024 rising stars of brand marketing. They commanded new tech to reach Gen Z and led campaigns that helped their companies soar. They come from established companies like General ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

CMOs hate being asked whether they’re right-brained or left-brained. It’s an “annoying question” because the answer is “both,” said Andrea Brimmer, CMO of Ally Financial, speaking at the Possible ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...