In the realm of 21st-century digital communication, social media reigns supreme. Among its royalty, Instagram emerges as an influential platform for both individuals and businesses. The heartbeat of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jon Hutson Think of the ...

Opinions expressed by Entrepreneur contributors are their own. Humans have communicated through storytelling for centuries. Aside from sharing information, stories connect communities and create ...

Years ago, preparing for a CPG brand pitch, the team sat around a table and thought of all the connections this particular brand could possibly have with its consumers. We naturally asked the standard ...

Researchers from University of Oklahoma and University of Illinois at Chicago published a new paper in the Journal of Marketing that introduces a digital approach to analyzing audiences’ interests ...

Creating experiences that meet customers' cognitive and emotional needs can inspire a sense of belonging and understanding and strengthen brand connection. A 2015 Harvard Business Review report showed ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Here’s how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback. Clarity in your unique selling ...

A practical way to think about it: Free layer: open access, high emotional value (community, learning, play, delight).

When you hear the word “audience,” chances are you think of the people who pay to see a musician in concert or the latest movie in theaters. But when building a brand (and products or services) that ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...