(By Randy Lane) Group brainstorming has long been a staple for radio shows, podcasts, sales teams, and marketing teams to generate innovative ideas. Major corporations the world over use it to create ...

[ Don’t call it a brainstorm: 10 tips for better innovation ] 1. Agree on the clear objective(s) of the brainstorming – Ensure everyone agrees on and understands the overall objectives of the session.

I have written several times before about the perils of traditional brainstorming. Getting people together in a group to throw out ideas leads to what is called “productivity loss from brainstorming:” ...