Players hitting the coolers during the opening day of the 2024 Stanley Cup Playoffs on April 20 will find something a little different. Body Armor has entered into a multiyear sponsorship agreement to ...
The NHL playoffs begin Saturday with the Carolina Hurricanes the slight favorites to raise the Stanley Cup. The playoff opener will also mark the start of the NHL’s partnership with BodyArmor as the ...
The National Hockey League announced on Tuesday that BODYARMOR is its new official sports drink. BODYARMOR advertisements will be featured throughout NHL arenas beginning with the Stanley Cup Playoffs ...
Many customers are on the hunt for healthier options to foods and drinks they enjoy, especially when it comes to zero-sugar products. BodyArmor, a product owned by The Coca-Cola Company, has launched ...
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Coca-Cola's vibrant Bodyarmour rebrand wields a powerful weapon in the battle of the energy drinks
We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the waters further: a 'brand reinforcement'. Coca-Cola's update of the visual ...
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